市场经理

• Formulates the Regional Segment Marketing Plan in close coordination with regional marketing manager and segment sales manager, assuring alignment with global segment strategy and marketing plan • Provides guidance to the region in the implementation and execution of segment strategy, ensure the translation of segment strategy into operational action planning and monitors implementation of the regional plans and drives course correction where needed • Monitors regional revenue and profitability performance for the segment vis a vis agreed mandate, provides pricing input to the pricing excellence contact when needed • As an owner of the regional product portfolio ensures the implementation of the innovation process (NPI) for the segment, monitors and optimizes regional product portfolio in alignment with Product Manager • Gets in depth understanding of segment needs within the region as well as for key customers through market research, including voice of customer discussions and interactions with regional sales team. Collects competitive intelligence, identify and analyze sub segment needs & trends • Identify and prioritize commercial opportunities with regional sales organizations and drive the key accounts’ spec in & new business leads • Together with the key account managers, articulate the values and develop the business on the customers’ corporate level/governments’ agencies • Participation in IBP monthly regional PMR to update on project progress • Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations Requirement： • Minimum of Bachelor’s degree in Marketing/Business • At least 6+ years of experience in marketing & business development function • Ideally experience in more than one industry • Chemical background is an advantage • Analytical mind with good financial acumen

职位描述

Cindy Zhang