市场营销负责人

Position Summary The Marketing Head is responsible for developing and executing the overall marketing strategy to drive brand equity, customer acquisition, consumer engagement, and business growth. This role will lead brand marketing, product marketing, digital marketing, communications, consumer insights, and innovation initiatives to strengthen the company's market position and achieve commercial objectives. The ideal candidate combines strong strategic thinking with hands-on execution capabilities and possesses deep knowledge of the beauty, skincare, cosmetics, wellness, or consumer goods industry. Key Responsibilities Strategic Marketing Leadership Develop and implement the annual marketing strategy aligned with business objectives. Drive brand growth, market share expansion, and revenue performance. Identify emerging beauty, skincare, wellness, and consumer trends to shape future business opportunities. Establish long-term brand positioning and customer engagement strategies. Brand Management Own and strengthen the overall brand architecture and portfolio strategy. Lead brand campaigns, communication plans, and consumer engagement activities. Ensure brand consistency across all touchpoints and channels. Manage brand reputation and corporate communications. Product Marketing & Innovation Lead new product launch strategies and go-to-market plans. Partner with product development and R&D teams on innovation pipelines. Analyze consumer insights and market trends to identify new opportunities. Develop compelling product positioning, pricing, and messaging. Digital Marketing & E-Commerce Drive digital marketing strategies across social media, CRM, influencer marketing, content marketing, and search channels. Collaborate with e-commerce teams to improve customer acquisition, conversion, and retention. Oversee performance marketing investments and ROI optimization. Lead marketing technology and digital transformation initiatives. Consumer & Market Insights Monitor competitor activities, industry developments, and customer behaviors. Utilize data analytics to generate actionable business insights. Conduct market research and customer studies to support strategic decision-making. Translate insights into marketing and product strategies. Communication & Public Relations Develop and execute integrated communication strategies. Manage media relations, PR agencies, influencers, and key opinion leaders (KOLs). Lead crisis communication planning when necessary. Enhance corporate visibility and thought leadership. Budget & Performance Management Manage annual marketing budgets and resource allocation. Establish KPIs and marketing effectiveness metrics. Monitor campaign performance and optimize investment returns. Provide regular performance reporting to senior leadership. Team Leadership Build, lead, and develop a high-performing marketing organization. Coach and mentor team members to support career growth. Foster a culture of innovation, collaboration, and accountability. Partner effectively with Sales, Commercial, Product Development, Finance, and Operations teams. Qualifications Education Bachelor's degree in Marketing, Business, Communications, or related field. MBA preferred. Experience 12+ years of marketing experience, preferably within beauty, skincare, cosmetics, wellness, FMCG, or luxury consumer brands. Minimum 5 years in a senior marketing leadership role. Proven track record in brand building, product launches, and business growth. Experience managing multimillion-dollar marketing budgets. Strong understanding of China beauty market dynamics and consumer behavior. Skills & Competencies Strategic planning and business acumen. Brand development and portfolio management. Digital marketing and social commerce expertise. Consumer insights and data analytics. Product marketing and innovation management. Strong financial and budget management skills. Excellent stakeholder management and influencing capabilities. Strong leadership and team development skills. Fluent in English and Mandarin preferred.

职位描述

Cindy Zhang