高级品牌经理

Responsibilities Brand Strategy Support Lead the development of localized brand strategies by providing input  Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholder Publishing Collaboration Coordinate with global teams (product, creative, publishing) to communicate China-specific priorities and requests Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback Player and Market Insights Collaborate with insights teams to support research initiatives and apply findings to publishing decisions Monitor industry trends and competitor activity to help inform brand adjustments Cross-functional Coordination Ensure campaign materials and communications reflect consistent tone and positioning Support initiatives that build long-term player trust and brand familiarity in China Required Qualifications 5+ years of experience in brand management, publishing marketing, or marketing coordination within gaming, entertainment, or digital media Experience collaborating with partners or agencies to support marketing or publishing initiatives Familiarity with gaming audiences, especially in strategy, autobattler, or competitive genres Fluent in Mandarin Chinese and English, with strong communication and coordination skills Demonstrated ability to work cross-functionally and manage multiple stakeholders Solid understanding of Chinese gaming culture and player expectations   Desired Qualifications Experience working with or supporting campaigns involving major publishers Knowledge of values, especially with a player-first mindset Exposure to live service games and publishing pipelines Passion for strategy games on PC and mobile platforms

职位描述

Cindy Zhang