（高级）产品经理-外企

Brand and marketing leadership • Brand and marketing leadership (pre-launch focus) • Lead pre-launch brand strategy development for product in line with global guidance and China-specific market needs. • Translate scientific and clinical data into clear, compelling, and compliant value propositions tailored to the Chinese healthcare environment. • Develop the pre-launch brand plan, including strategic objectives, key milestones, KPIs, and budget planning. • Drive development of core brand elements, positioning, and messaging to ensure launch readiness. • Oversee creation of promotional and non-promotional materials, ensuring full compliance with local regulatory and legal requirements. Market development and growth • Lead pre-launch market development initiatives to build disease awareness, identify unmet needs, and prepare the market for product. • Map patient pathways, treatment paradigms, and key stakeholders within the migraine landscape in China. • Use primary and secondary market research to inform launch strategy, segmentation, and prioritization. • Track competitor activity and evolving standards of care, translating insights into launch-critical actions. Support market access and reimbursement • Support market access activities for product in China by closely collaborating with the government affairs team. • Work cross-functionally with market access, medical, and key account management colleagues to align brand strategy with access needs and evidence requirements. • Support hospital access preparation in close collaboration with the KA team, including understanding hospital listing requirements, decision-making processes, and key stakeholders. • Contribute to the development and localization of value narratives, hospital-facing materials, and internal tools, working with the KA team to support hospital inclusion and launch readiness. Cross-functional collaboration • Act as the central point of coordination between sales, medical, government affairs, key accountmanagement, regulatory, and global teams. • Support sales force readiness through clear positioning, training materials, and ongoing performance dialogue. • Work closely with medical colleagues to ensure scientific accuracy and meaningful engagement with healthcare professionals. Qualifications and experience • University degree in life sciences, pharmacy, medicine, business, or a related field. • Solid experience in pharmaceutical or biotech marketing, preferably in specialty care, neurology, or hospital-based products. • Demonstrated experience supporting market access or reimbursement activities in China, including exposure to NRDL, provincial, and hospital access processes (e.g. hospital listing, formulary inclusion, and internal decision pathways). • Proven involvement in pre-launch or launch-phase projects, with strong market development capabilities. • Good understanding of the pharmaceutical marketing mix and omnichannel engagement in the Chinese market. Skills and competencies • Strong strategic thinking combined with practical execution skills. • Ability to turn complex data into clear, impactful messages. • Collaborative mindset with the ability to influence across functions. • Analytical and insight-driven, with confidence using data to guide decisions. • Clear, engaging communicator with strong presentation and storytelling skills.

职位描述

Ella Lin