Brand Manager

Main Tasks & Responsibilities • Brand Strategy, IP & Visual Identity Stewardship - Develop the annual and long-term B2B brand strategy, including positioning, messaging, and target client/partner segmentation. - Act as the primary guardian of the brand, with direct responsibility for the strategic management, registration, and protection of the brand's intellectual property (IP). - Lead the development, governance, and consistent global application of the brand's Key Visual and all core brand identity assets (e.g., logo, typography, imagery) across all B2B touchpoints. - Conduct ongoing market research and competitor analysis to inform strategic decisions related to brand IP and visual identity. • B2B Marketing & Communications - Create, manage, and execute the integrated B2B brand marketing plan, ensuring all campaigns are built upon a solid foundation of the approved Key Visual and brand identity. - Develop targeted brand promotion and content marketing initiatives designed to engage business clients, leveraging the strength of the brand's IP and visual assets. • B2B Media & Partner Relations - Develop and maintain strong relationships with key B2B industry media, influencers. • Budget & Performance Management - Manage the brand's marketing budget. - Establish, monitor, and report on Key Performance Indicators (KPIs) related to B2B brand health, awareness, and campaign engagement. • Cross-Functional Collaboration - Collaborate closely with Product Marketing, Sales, and Legal teams to ensure the brand's IP is protected and correctly leveraged in all partner-facing materials and programs. Education& Qualifications： • Bachelor’s degree or above in Marketing, Business Administration, Communications, or a related field.

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职位要求

Alessia Bao