CRM Specialist

a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } About the Role We are looking for a CRM Specialist to support customer relationship management and clienteling initiatives across Greater China. This role will leverage customer data and CRM tools to drive customer engagement, retention, and business growth while partnering closely with retail, marketing, and global teams. Key Responsibilities Customer Insights & CRM Analytics (60%) Conduct customer segmentation and behavioral analysis to identify growth opportunities. Monitor customer lifecycle, spending patterns, retention, and reactivation performance. Generate actionable reports and insights to support retail and CRM decision-making. Collaborate with global stakeholders to localize CRM strategies for the China market. WeCom & Clienteling Operations (25%) Manage daily operations of WeCom and customer engagement tools. Maintain customer tagging, audience segmentation, and targeted communication programs. Support clienteling best practices and ensure consistent customer outreach. Coordinate CRM system and data projects with internal and external partners. VIP Engagement & Gifting (10%) Execute VIP gifting, customer appreciation, and seasonal engagement programs. Track gifting performance and ensure premium customer experience delivery. Events & Customer Activation (5%) Support customer events, invitations, and follow-up communications. Evaluate campaign performance and provide insights for future optimization.  

职位描述

职位要求

Roseanne Yang