Data & Digital Value Maximization Project Lead

1. Omnichannel Strategy Translation & Digital Business Model Design • Deeply understand China’s omnichannel landscape, including evolving B2B and B2C dynamics, regional differences, and future channel shifts. • Identify high-potential segments and coverage models that can unlock new growth and improve coverage and coverage quality. • Design advanced, data-driven Route-to-Market Models, defining how digital tools can enable business capture with precision and scalability. 2. Digital Solution Optimization & System Evolution • Evaluate and continuously optimize existing digital solutions (e.g. Ego, Yundian, distributor and retailer systems). • Redesign workflows, data flow, and system setup to drive both business growth and operational efficiency. • Partner with IT and commercial teams to enhance integration, ensure traceability, and embed future-ready commercial capability. 3. Stakeholder Leadership & Governance Alignment • Lead collaboration across multiple commercial sub-functions to ensure all digital initiatives are top-down aligned with strategic priorities. • Act as the bridge between Business and IT, facilitating co-creation of high-impact solutions and shared accountability. • Support digital and data governance, ensuring system integrity, compliance, and data consistency across platforms. 4. Program Management & Business Impact Delivery • Drive key projects from concept to tangible output, with clear deliverables, metrics, and business linkage. • Communicate complex digital topics with clarity and influence — engaging senior leaders and cross-functional partners. • Ensure every output contributes to measurable commercial results, enhancing both visibility and ROI of digital investments.

• Strategic Vision: Deep understanding of channel strategy, omnichannel retail, and B2B/B2C commercial models within FMCG or consumer-centric sectors. • Digital Expertise: Strong background in digital solution design, system integration, or transformation management. • Business Acumen: Ability to link digital levers directly to business performance, efficiency, and commercial expansion. • Execution Excellence: Proven capability to manage multi-stakeholder programs, deliver at pace, and sustain high governance standards. • Influence & Communication: Sharp, structured communicator who can engage senior leadership and drive alignment. • Experience: 8–10 years in digital strategy, transformation, or commercial operations; bilingual (Mandarin & English) preferred.

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职位要求

Gwen Hong