某零售品牌
Head of CRM
零售批发
市场营销
上海
10年以上
本科
¥55 - 65K13薪
职位描述
Key Responsibilities
Develop and execute CRM and loyalty strategies to increase customer retention, frequency, and lifetime value.
Lead member engagement programs, VIP initiatives, and exclusive client events.
Design personalized clienteling journeys and customer storytelling campaigns.
Leverage CRM data and customer insights to drive segmentation, targeting, and activation.
Partner closely with Retail, Marketing, E-commerce, and Client Service teams to deliver a seamless omnichannel experience.
Manage CRM budget, reporting, and performance metrics.
职位要求
Requirements
8+ years of CRM, Loyalty, Client Engagement, or Customer Marketing experience.
Strong background in premium retail, luxury, fashion, beauty, or lifestyle brands.
Proven experience in clienteling, VIP/member programs, and event-driven engagement.
Strong analytical mindset with hands-on experience using CRM platforms and customer data.
Excellent stakeholder management and leadership capabilities.
Fluent English and Mandarin preferred.
咨询顾问
Roseanne Yang
Consultant
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