Head of Marketing Asia

Job Description: Head of Marketing China - APAC Basic Information 1. Location: Southern Shanghai 2. Industry: Fine & Specialty Chemicals, B2B 3. Team: Lead a marketing team of 5–6 people 4. Hiring Background: Our current marketing team needs senior leadership to fill capability gaps. All nationalities are welcome, with local compensation only. We are sourcing benchmark candidates to set clear talent standards. 5. Business Overview: Broad range of specialty chemical products, low volume per single item (no commodity chemicals). Multi-product portfolio management is core, with distributors as supporting sales channels. Key Responsibilities 1. Lead China & APAC-aligned Marketing Strategy Own full-cycle B2B marketing for China, align activities with APAC marketing goals. Cover product lifecycle management, technical marketing, brand building, exhibitions and CRM to grow business revenue. 2. Full Lifecycle Multi-Product Management (Core Duty) • Manage all specialty chemical product lines end-to-end: market research, competitor analysis, positioning, value messaging, pricing and phase-out. • Drive new product launches. Partner with R&D to create technical documents, industry solutions and deliver technical presentations to industrial clients. • Develop tailored marketing plans for different product categories. Separate specialty chemical strategies from low-value commodity sales tactics. • Regularly review product performance and adjust marketing plans to boost market share. 3. Channel Marketing Support Execute product campaigns through distributors with promotions and roadshows. Maintain B2B CRM to analyze customer data and support multi-product marketing. 4. Team Leadership & Cross-Functional Collaboration • Manage the China marketing team, set annual plans and drive project delivery; coordinate marketing sync with APAC partners. • Collaborate with R&D, technical and sales teams to align around product commercialization. • Allocate marketing budget, prioritize new product and technical promotion, track investment ROI and optimize spending. Job Requirements Mandatory Background 1. Industry: Strong B2B industrial background; fine/specialty chemical experience preferred. Lubricants, coatings, industrial additives and industrial materials backgrounds are acceptable. Pure commodity chemical experience is not suitable. 2. Career Path: Began in Sales/BD before moving into senior marketing leadership, with strong commercial sense and full product management experience. 3. Seniority: End-to-end marketing head leadership experience required. 20–25 years total working experience preferred, with proven experience leading a 5–6 person team. Single-function marketing specialist backgrounds will not qualify. 4. Core Experience: Track record of managing wide multi-product portfolios, with successful cases of new technical product launch and commercialization. Core Competencies 1. Expert in B2B industrial product full lifecycle management, multi-category differentiation, competitor analysis and technical value communication. 2. Able to deliver professional technical seminars and customized solutions to clients, and translate R&D advantages into market messaging. 3. Strong business acumen to build market strategies based on product strengths; skilled at B2B CRM for segmented customer operation. 4. Logical, structured communication to clearly present past multi-product marketing projects and results. 5. Strong team leadership to lead an experienced marketing team and coordinate marketing work with APAC stakeholders.

职位描述

Sunny HF Wang