Head of Marketing China

Head of Marketing (Team Leader) Responsibilities: • Identify, develop, and manage projects in promising marketing areas within plastics and basic polymers portfolios. • Identify new market niches and applications in the local market for the company’s existing product portfolio. • Work with customers on product promotion and development projects, including implementation timeline management and assessment of economic impact. • Monitor demand and assess market dynamics across the company’s product application segments. • Analyze customers’ product needs in different segments (packaging, construction, automotive etc.) to support the improvement of existing products and the development of new products and solutions across the industries. • Assess the economic impact and business potential of projects involving new product applications and new commercialization opportunities for the company’s product portfolio. • Work cross-functionally with product and industry sales teams to deliver business plans and sales targets. • Prepare industry reports, market updates, and presentations for Senior Management covering market dynamics and potential demand for existing and prospective products. • Manage a team of three Marketing Managers (???). Requirements: • Strong understanding of B2B marketing and sales processes. • Experience in market research, planning, and forecasting across both operational and strategic horizons; knowledge of market analysis methodologies and key data sources, including foreign trade/customs databases, railway transportation data, and other relevant industry sources. • Understanding of pricing principles on local markets. • Knowledge of value proposition development approaches and a strong understanding of customer economics and business models. • Knowledge and experience in defining industry and segment development strategies and go-to-market strategies. • Experience in developing marketing strategies. • English proficiency, at least B2 level. • Advanced proficiency in MS Excel and PowerPoint. • Basic knowledge of economics and marketing metrics and concepts, including contribution margin, NPV, IRR, CVP analysis, and market share. • Experience in customer portfolio management and increasing share of wallet within existing accounts. • Knowledge of and practical experience with project management methodologies and tools. • Proven experience in team leadership and team development.

职位描述

Sunny HF Wang