Marketeting Director

Go-To-Market STRATEGY: Design and implement comprehensive marketing strategies, to play a crucial role in expanding market share and fostering revenue growth for the company in healthcare market. PRODUCT MARKETING: Plan and execute product marketing activities to generate leads and foster customer engagement for product lines in medical research, education and clinical effectiveness sectors. Develop and promote value messages to target customer audience. BRANDING & COMMUNICATIONS: Become the organization’s agent towards internal and external stakeholders such as media, clients, potential clients and build strategic partnerships, to build a strong branding presence. DIGITAL MARKETING: take ownership of driving and increasing traffic and online conversion for our products and brands across various channels. Drive individual subscription for UpToDate and engage researchers for medical research paper submission to the company’s journals. KOL PROGRAM: Identify, develop and maintain effective engagement with Key Opinion Leaders in selected domain, to maximize brand influence and advocate product values. CUSTOEMR SUCCESS: Lead customer engagement/customer success strategy, TO Drive innovative approaches to customer implementations that support increased customer satisfaction and more effective product utilization. MARKET INSIGHT: Conduct market research to keep abreast of trends and competitor’s marketing movements; collect customer insights for decision making support MANAGEMENT: Budget and resource allocation. Control budgets and allocate resources based on business priorities. Be responsible to build, lead and inspire a high-performing marketing team

Bachelor’s degree in Marketing, Business Administration, Life Sciences, Medicine, or related field; MBA or advanced degree preferred. Minimum of 15 years of marketing experience in health, including 5-10 years in a leadership position Proven experience in healthcare, health technology, pharmaceutical, medical device, or B2B information services industries. Strong understanding of the China healthcare market, including hospitals, medical education, clinical decision support, and regulatory environment. Experience in digital marketing, demand generation, content marketing, and marketing automation. A track record of developing and executing marketing strategies and plans that drive revenue Strategic thinker with the ability to translate business goals into actionable marketing plans. Excellent communication and presentation skills in both Mandarin Chinese and English. Strong analytical skills with experience using data to drive decisions and demonstrate ROI. Demonstrated ability to lead cross-functional teams and manage multiple complex projects simultaneously. Entrepreneurial mindset with a hands-on approach to execution when needed.

职位描述

职位要求

Stella Shao邵楠