某服装品牌
Marketing & PR Manager
零售批发
市场营销
上海
5-10年
本科
¥30 - 45K13薪
职位描述
Key Responsibilities
Develop and execute integrated marketing plans and annual campaign calendars.
Manage digital marketing, social media content, influencer collaborations, and performance tracking.
Build and maintain media, KOL, and partner relationships.
Lead PR activities: press releases, media outreach, interviews, and event communications.
Ensure consistent brand messaging and oversee creative asset development.
Support events, partnerships, and product launch initiatives.
Conduct market research and competitor analysis.
职位要求
Qualifications
Bachelor’s degree in Marketing, Communications, or related field.
3–5+ years of marketing or PR experience in sports, lifestyle, fashion, or premium consumer goods.
Strong communication, storytelling, and project‑management skills.
Solid understanding of digital marketing and social media ecosystems.
Experience working with media, influencers, and agencies.
咨询顾问
Roseanne Yang
Consultant
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