Marketing Manager 泌尿外科

负责泌尿产品线的产品管理和团队管理 Work closely with line manager to formulate mid-to-long term (3-5 years) business plan; Share the accountability of business results, functional effectiveness and financial returns of BU Formulate the mid-to-long term (3-5 years) marketing strategy of BU (incl. pricing); Formulate the BU marketing plan (incl. budgeting) for product portfolio; Supervise teams to execute marketing strategies and marketing plans; Evaluate and define the product portfolio and its positioning; visualize business goals to sales team to ensure the alignment; Set the guiding principles for all the training and communication materials; Leverage headquarter or global resources and other internal resources when necessary; Mobilize marketing resources to support sales process (e.g. in bidding process); 1Develop KOL/KA/Channel relationship management strategy; Maintain selected important KOL/KA relationship (government authority, international/national level expert, etc); Develop insight on BU market towards market dynamics, trends, customer needs, competition intelligence etc.; Set and communicate clear team goals and regularly monitor the progress; Build team capability by creating enabling conditions; Motivate the team;

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