Marketing Manager

We are seeking a results-driven Marketing Manager to lead the China marketing agenda for a fast-growing consumer services business. This role will be responsible for developing and executing integrated marketing strategies to drive customer acquisition, revenue growth, brand awareness, and customer retention. The ideal candidate is a hands-on marketer with strong performance marketing expertise, capable of managing digital channels, agencies, and cross-functional stakeholders to deliver measurable business results. This is an individual contributor role requiring both strategic thinking and execution excellence. Key Responsibilities Marketing Strategy & Growth Develop and execute the China marketing strategy aligned with business growth objectives. Drive customer acquisition, lead generation, conversion, and retention initiatives. Identify new growth opportunities through customer insights, market analysis, and segmentation. Optimize marketing investments across owned, earned, and paid media channels to maximize ROI. Performance Marketing Own end-to-end digital marketing performance across key online channels. Manage and optimize SEO and SEM strategies to increase traffic, leads, and conversions. Oversee media campaigns across major digital and social platforms, including: Xiaohongshu (RED) Douyin Dianping Baidu Zhihu Gaode and other local traffic platforms Monitor campaign performance and continuously improve marketing effectiveness through data-driven decisions. Website & Customer Journey Optimization Manage website content and user experience to improve lead conversion rates. Analyze customer journeys and identify opportunities to enhance customer experience. Collaborate with operations and technology teams to improve digital touchpoints and booking experiences. Agency Management Manage external marketing and media agencies. Set clear KPIs and monitor agency performance. Ensure marketing initiatives are delivered on time and within budget. Cross-functional Collaboration Partner with local business teams and regional/global marketing teams. Translate global marketing strategies into effective local execution. Support other marketing and commercial initiatives as required. Key Success Metrics Revenue growth Qualified lead generation Customer acquisition cost (CAC) Conversion rate improvement Marketing ROI Brand awareness and market penetration Customer retention and engagement Requirements Experience Bachelor's degree or above in Marketing, Business Administration, Communications, or related disciplines. 5+ years of marketing experience in multinational companies. Experience in consumer-facing industries such as: O2O platforms Local lifestyle services Property services Co-working spaces Hospitality Consumer durables Home services Rental platforms Proven track record of driving measurable customer acquisition and conversion growth. Technical & Functional Skills Strong expertise in: Performance Marketing SEO SEM Social Media Marketing Content Marketing Paid Media Management Marketing Analytics Proficient in Google Analytics or equivalent analytics platforms. Experience launching, revamping, or optimizing digital platforms/websites is highly preferred. Strong understanding of customer funnel management and conversion optimization. Leadership & Communication Strong stakeholder management and communication skills. Proven ability to manage external agencies and vendors. Excellent cross-functional collaboration capability. Comfortable working in a matrix organization and multicultural environment. Ideal Candidate Profile We are looking for a growth-focused marketer rather than a traditional brand marketer. The successful candidate will: Be highly hands-on and execution-oriented. Have strong experience in lead generation and conversion-driven marketing. Understand local consumer digital ecosystems and platforms. Demonstrate strong commercial acumen and ROI mindset. Be comfortable working independently without a large team structure. Combine digital marketing expertise with practical offline marketing experience. Preferred Background Candidates from the following sectors will be particularly attractive: Local lifestyle services Property leasing / serviced apartments Home relocation and moving services Co-working spaces Consumer internet platforms O2O businesses Retail service platforms

职位描述

Max Shen