PR Lead

1. Communication Strategy & Execution •    Define and implement the communication roadmap for Mainland China, aligned with regional strategy and business priorities •    Contribute to regional communication initiatives and strategic planning •    Enhance  visibility and positioning across key audiences (clients, media, employees, regulators) 2. Content, Digital & Brand •    Develop and deliver high-quality editorial content highlighting business expertise and corporate culture •    Manage local digital platforms (including WeChat and website), ensuring effective content distribution and engagement •    Ensure strict application of brand guidelines across all materials and campaigns •    Support regional campaigns and local advertising initiatives 3. Events & Partnerships •    Lead the organisation of client, corporate and internal events in collaboration with business lines •    Identify and manage local partnerships aligned with SG’s brand (e.g., culture, sports, inclusion) 4. Media Relations & External Engagement •    Build and maintain strong relationships with key media and journalists •    Support and prepare local spokespeople for media interactions •    Drive proactive media engagement to promote the Bank’s activities and expertise 5. Governance, Budget & Coordination •    Manage the local communications budget  •    Monitor and report on communication performance and impact •    Ensure compliance with Group communication policies and governance framework •    Coordinate closely with APAC communications teams and external agencies

职位描述

职位要求

Stella Shao邵楠