Regional Marketing Head

Regional Marketing Lead (European Automation & Robotics)   ABOUT THE OPPORTUNITY   We are seeking a strategic Regional Marketing Lead to own all marketing activities across the Asia region for our European automation equipment and robotics enterprise. You will make key decisions on the regional marketing mix and resource allocation, while driving lead generation, brand positioning, and strategy implementation in this high-growth industry. This role offers significant autonomy and impact for a results-driven professional with at least 5 years of B2B marketing experience and strong leadership capabilities. DUTIES AND RESPONSIBILITIES   • Leading all regional and local marketing activities for automation equipment and robotics solutions   • Directing marketing planning and budget spending (within annual boundaries defined by local MDs)   • The Regional Marketing Lead is the decision maker for:   ◦ Regional and local marketing mix tailored to industrial automation and robotics markets   ◦ Investments and spendings (within annual boundaries defined by local MDs)   ◦ Recruitment, selection, and development of marketing staff   • Responsibility for lead generation, brand positioning, and brand appearance in the automation and robotics sector   • Implementation of marketing strategy to drive adoption of automation equipment and robotics solutions   • Leadership of a team of approx. 12 people (disciplinary leadership 3-4 people in China / functional leadership 8-9 people in Asia)   • Close cooperation with local markets and headquarters (based in Europe) to align marketing efforts with global business objectives REQUIREMENTS   • Excellent / Fluent in English; additional languages (e.g., German, French) and international work experiences are a plus   • Self-driven and proactive with a problem-solving mindset   • At least 5 years of experience in B2B marketing, preferably in industrial automation, robotics, or related manufacturing sectors   • Strong skills in Digital Marketing and/or E-Commerce, with experience in marketing automation solutions   • Excellent coordination & communication skills   • Very good project management and organizational skills   • Ability to efficiently utilize marketing resources and successfully implement marketing activities for automation equipment and robotics   • Experience with marketing automation and lead management and lead funnel processes   • Familiarity with European corporate culture and global marketing standards is a strong advantage

职位描述

Sunny HF Wang