Segment Marketing Expert

• Develop and implement segment marketing strategies for Novel Modalities with business objectives and growth priorities. • Analyze market trends, customer needs, competitive landscape, technology evolution, regulatory dynamics, and industry developments relevant to Novel Modalities. • Define target customer groups, value propositions, messaging, positioning, and differentiation for Novel Modalities solutions. • Lead development and execution of segment marketing plans, campaigns, commercial initiatives, and customer engagement activities. • Partner with Sales to support opportunity generation, customer engagement, and pipeline development. • Create customer-facing and sales-enablement materials, including presentations, campaign content, value propositions, application stories, case studies, training materials, and competitive positioning documents.

• Master’s degree or above in Life Sciences, Biotechnology, Biopharmaceutical, or a related field. • Relevant experience in segment marketing, product marketing, commercial marketing, business development, product management, within the life science, biopharmaceutical, CDMO, or related industry. • Familiarity with Novel Modalities such as cell and gene therapy, mRNA, viral vectors, oligonucleotides, peptides, or other emerging therapeutic modalities is preferred. • Strong understanding of customer needs, market segmentation, value proposition development, positioning, and go-to-market planning. • Experience developing and executing marketing campaigns, commercial programs, launch activities, or customer engagement initiatives.

职位描述

职位要求

Arthur Yang