Strategy Senior Manager

Role Overview This is a "strategy-to-execution" hybrid role. You will not be a back-office analyst; instead, you will act as the "Chief of Staff" and "Special Forces Operator" for the whole team. You will be responsible for building XX International's Business Intelligence (BI) capabilities in Asia, leading deep consumer insights initiatives, and translating those insights into a robust short, mid, and long-term category & product roadmap. Crucially, you will take end-to-end ownership of core strategic "hero" products—shepherding them from a raw consumer insight, through product definition and launch, to market review and iteration. ________________________________________ Key Responsibilities 1. Business Intelligence & Market Sensing • Establish a robust BI capability for target Asian markets. Design and implement systematic data collection processes utilizing third-party data, primary research, distributor interviews, and in-market immersion (store checks, trend watching). • Synthesize complex market data (size, trends, competitive landscape, pricing) into clear, actionable strategic recommendations for the leadership team. 2. Consumer Intelligence & Deep Insights • Go beyond surface-level demographics. Lead the design and execution of qualitative and quantitative consumer research (in partnership with local agencies or independently). • Focus on uncovering the "why" behind consumer behavior through ethnography, focus groups, concept testing, and in-home usage trials. Deliver actionable conclusions that empower the commercial teams to make confident decisions. 3. Category & Product Roadmap Planning • Lead the development of the short-term (1 year), mid-term (3 year), and long-term (5 year) category and product strategy for the Asia region. • Prioritize opportunities based on market attractiveness, strategic fit with, and financial viability. 4. End-to-End Product Management (E2E) • Take full ownership of the product development cycle for selected strategic "hero" products targeting the Asian market. • This includes: Owning the initial Product Design Brief (PDB) based on consumer insights; collaborating with R&D and supply chain in China on product definition and development; defining the go-to-market positioning; and post-launch, leading the review of sales data and consumer feedback to drive product iteration and V2 improvements. ________________________________________ Qualifications Basic Requirements: • Education: Bachelor's degree or above. • Experience: Minimum 8 years of working experience, with a proven track record in strategic roles. Preferred Background (One of the following): • Top-Tier Consulting: Experience at a leading strategy consulting firm (McKinsey & Company, Boston Consulting Group, Bain & Company) with a focus on Consumer Goods or Retail. • FMCG Leadership: Experience in Product Development, Brand Management, or Strategy roles at a world-class FMCG company (e.g., P&G, Unilever, Nestlé, etc.). Must-Have Competencies: • Analytical Rigor & Strategic Thinking: Exceptional ability to process complex data and market signals into a coherent, winning strategy. • Execution DNA: You don't just think strategically; you understand the grind required to bring a product to life and are willing to roll up your sleeves to make it happen. • 0-1 Experience (Preferred): Demonstrated experience in building something new—a new category, a new product line, or entering a new market from scratch. • Cross-Cultural Fluency: Deep experience working in or with Southeast Asian markets. You understand the cultural nuances that make or break a product's success. • Integrity & Accountability: High ethical standards. You take ownership of successes and failures with equal transparency. • Hunger for Business Results: You are not satisfied with just a good strategy; you are driven by seeing your work translate into tangible P&L impact

职位描述

Cindy Zhang