Position Summary
The Global Head of Marketing is responsible for developing and executing the global marketing strategy for IOS portfolio, driving brand awareness, market adoption, customer engagement, and commercial success worldwide.
This role leads global marketing initiatives across downstream product marketing, brand management, digital marketing, customer experience, market intelligence, clinical training & education funnels, and commercialization. The position partners closely with Product Management, Regional Marketing, Sales, Clinical Affairs, and Global Communications teams to strengthen Alliedstar's position as a leading provider of digital dentistry solutions.
The role is responsible for ensuring consistent global brand positioning, successful downstream execution of product launches, impactful customer engagement programs, and effective go-to-market strategies across all regions tailored to both Independent Practices, Labs, Universities and Corporate clients