知名外资企业
消费品事业部MKT Lead
快速消费品
市场营销
广东
10年以上
本科
面议
职位描述
• E2E responsibilities from product to launch, activation and lifecycle management including not limited to assets creation, PR, channel activation, social seeding, digital activities, etc.
• Responsible for China market and consumer understanding, translating insights to propositions, and drive the local innovation pipeline built for sustained growth plan.
• Responsible for development of propositions, claims, integrated marketing plan.
• Responsible for preparation of internal NPD gate review, ensure product launch on time.
• Responsible for budget plan and control for all marketing related activities, realize business financial goals.
职位要求
• Brand marketing management or digital activation experience in F&B, Healthcare, Consumer life science related area.
• Experience in Brand architecture design, brand management and integrated marketing plan.
• Experienced in digital marketing activations, familiar with eCommerce and other social media platform of China.
• Proven record in product launch success, and contribution to the brand growth.
• Experience in E2E responsibilities from idea to product activation and lifecycle management.
• Experience in managing and coaching people.
咨询顾问
Winnie Wei
Team Manager
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