电商总经理

Key Responsibilities Sales & Revenue Management: Develop and execute ecommerce sales strategies to meet revenue and profitability targets Monitor KPIs such as conversion rate, AOV, CLV, and cart abandonment Optimize pricing, promotions, and merchandising to drive growth Collaborate with finance to forecast sales and manage budgets Digital Marketing & Customer Acquisition: Lead performance marketing (SEM, SEO, paid social, email, affiliate) to drive traffic and conversions Oversee brand campaigns, content strategy, and customer engagement initiatives Analyze customer data to improve targeting, personalization, and retention Manage agency relationships and marketing technology platforms Product & Platform Strategy: Own the ecommerce product roadmap, including website UX, mobile experience, and feature development Collaborate with tech teams to implement enhancements and ensure platform stability Monitor competitor offerings and market trends to inform product innovation Ensure seamless integration with CRM, ERP, and analytics tools Supply Chain & Fulfillment: Oversee inventory planning, demand forecasting, and replenishment strategies Ensure timely and cost-effective order fulfillment, shipping, and returns Partner with logistics providers and warehouse teams to optimize operations Implement scalable processes for peak seasons and new product launches  

职位描述

职位要求

Cindy Zhang