Digital Marketing Lead

Key Responsibilities Develop and execute global digital marketing strategies across paid media, SEO/SEM, social, CRM, influencer, and content channels. Drive customer acquisition, retention, and revenue growth in international markets. Manage performance marketing budgets and optimize ROI across platforms such as Google, Meta, TikTok, and emerging channels. Lead localization strategies and market expansion initiatives. Analyze consumer insights and campaign effectiveness to continuously improve performance. Build and lead a high-performing marketing team and external agency network.

Requirements 10+ years of digital marketing experience, with significant exposure to overseas markets. Proven success in scaling consumer brands internationally, ideally within lifestyle, fashion, retail, consumer products, or e-commerce sectors. Strong expertise in performance marketing, growth strategy, CRM, and marketing analytics. Fluent English communication skills with experience working in global environments. Entrepreneurial mindset with strong commercial acumen and leadership capability.