EC Head

• Develop annual e-commerce business plan, budget, pricing & inventory strategy for full self-operated channels (Tmall/JD/Douyin/Mini Program etc.), deliver full-year GMV and profit target. • Lead end-to-end e-commerce operation including shelf operation, content marketing, KOL cooperation, live streaming and big promotion campaign planning & execution, create periodic traffic hotspots and best-selling items. • Closely collaborate with marketing, product, supply chain and store teams to realize online-offline resource synergy, optimize SKU launch rhythm and inventory turnover. • Control channel cost and ROI, monitor full-link data of traffic, conversion and repurchase, continuously iterate operation methodology based on data insight. • Build and manage internal e-commerce team, define team KPI and incentive mechanism; maintain high-level cooperation with key platform resources from Tmall, Douyin, Xiaohongshu etc. • Sync progress and business performance with global & local leadership regularly.