某外资品牌
Fashion PR
零售批发
市场营销
上海
5-10年
本科
¥22 - 30K13薪
职位描述
Key Responsibilities | 主要职责
Develop and execute celebrity, influencer, and VIP partnership strategies to enhance brand visibility and desirability 开发并执行明星、KOL及VIP合作策略,提升品牌曝光度与品牌吸引力
Manage end‑to‑end talent collaborations, including selection, negotiation, contracting, activation, and performance evaluation 全流程管理达人与明星合作,包括筛选、沟通、合同、执行及效果评估
Leverage strong industry network to identify and secure high‑impact talent opportunities 利用行业资源,持续拓展并锁定高影响力的合作机会
Build and maintain long‑term relationships with celebrities, agencies, stylists, PR teams, and key industry stakeholders 与明星、经纪公司、造型师、公关团队及行业关键人士建立并维护长期合作关系
Collaborate closely with PR, Marketing, Social Media, and Retail teams to ensure integrated campaign execution 与公关、市场、社媒及零售团队紧密合作,确保活动整合落地
Monitor and analyze Owned, Paid, and Earned media performance to optimize partnership ROI 监测并分析自有媒体、付费媒体及赢得媒体的表现,优化合作投资回报
职位要求
Qualifications & Requirements | 任职要求
Minimum 5 years of experience in PR, VIP service, celebrity relations, or influencer management 至少5年公关、VIP服务或明星/达人关系管理相关经验
Proven track record of delivering measurable business results through celebrity and influencer partnerships 在明星与达人合作方面具备成功案例,并能带来可量化的业务成果
Deep passion for fashion and strong understanding of Owned / Paid / Earned media 对时尚行业充满热情,深刻理解自有媒体、付费媒体及赢得媒体的运作机制
Extensive network of celebrities, influencers, stylists, and industry talent 拥有广泛的明星、达人、造型师及行业资源
Excellent relationship‑building and communication skills 具备卓越的关系建立能力与沟通能力
Strong English written and verbal communication skills; additional languages preferred depending on market 具备优秀的英文书面及口头表达能力;掌握其他语言者更佳
咨询顾问
Roseanne Yang
Consultant
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