Launch& ME M/SM -北京

Responsibilities and Accountabilities: 1、Lead Launch Taskforce • Lead Launch Taskforce for assigned asset/product early launch preparation including business case development and brand strategy co-creation with Global SBM • Serve as brand lead prior to transition / handover of product readiness to marketing team • Goal and KPI setting, milestones and deliverables planning with Taskforce members • Conduct regular Taskforce meeting, ensure launch preparation process is aligned to Launch Excellence Framework • Identify potential risk, issues and provide mitigation plan / problem solving • Initiate Launch Readiness Reviews(LRRs) at appropriate time with Local Steering Committee and GPST members • Ensure effective communication and collaboration with Taskforce and cross-function members • Ensure appropriate cross-functions resourcing at different time to launch guided by Launch Excellence Framework 2、Core member of Launch Team • Core member in Launch Team to monitor overall launch preparation progress and timeline, seek opportunities for timeline acceleration • On behalf of BU, conduct annual Growth Strategy and Brand Planning exercise • Ensure preparation progress are on track, help team members to overcome barriers/challenges during launch readiness process • Plan for new product launch KPI and tracking methodology, monitor launch KPIs achievement 3、New modality market entry • Support new modality (including PF and RX+) market entry • Deep dive China market environment, regulation and policies related to new modalities, generate insights and implication to new modality market entry • External stakeholder engagement to clarify policies/regulation interpretation, overcoming barriers for market entry • Work cross-functionally with global and local functions to provide market entry recommendation including development, regulatory, supply chain and manufacturing, commercialization and market access 4、Oversee LRRs by Local and Global Asset Management Team (AMT) • Maintain timeline for LRRs for each product. Send timely reminder to Launch Taskforce / Launch Team Lead • Provide support to Launch Leads on LRRs scope, preparation process and content quality control • Plan for appropriate LRRs based on product category, launch timeline and LRRs timing, communicate with stakeholders on LRRs arrangement. • Ensure action items from LRRs are followed up and followed through 5、 Marketing Excellence • Organize annual COP processes and coordinate with all brand teams • Work with global counterparts and leverage Marketing Competence Framework (MCF) and global courses, adopt, tailor and create training modules • Discuss, assess and validate brand messages together with BU teams and marketers, ensure the effectiveness of brand messages, channel mix and activity effectiveness • Use qualitative and quantitative approaches to assess and drive marketing campaign effectiveness and impact from investment • Support brand teams to ensure brand strategies and operational plans are well grounded to maximize brands’ values for patients. 6、Represent CN_C as core Launch and Marketing Excellence (LMEx) member • Represent CN-C in Global LMEx community, be the voice of Greater China to ensure the region needs are reflected in Global initiatives. Contribute to the community by sharing experience / learning from Greater China • Facilitate experience sharing / best practice sharing within CN region and with broader communities outside CN-C Required Qualifications: • Bachelor’s degree of science or marketing is preferred • Excellent planning and project management skills with attention to detail and the ability to handle multiple projects with competing priorities in a fast-paced environment • Excellent analytical skills, including ability to interpret scientific data and market intelligence. • Excellent communication skills and ability to lead cross-functional collaboration towards achieving shared goals • Ability to present complex issues to senior management which contribute to high level discussions and solutions • 5+ years of experience in pharmaceutical asset evaluation, portfolio strategy, new product launch, product marketing or licensing/business development. • Fluent in English and Mandarin, both written and verbal Preferred Qualifications: • Experience in regional brand management or new product launch planning is an added advantage

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Ella Lin