Leading food & beverage chains
Marketing Director - F&B, hospitality, or lifestyle brands
快速消费品
市场营销
上海
5-10年
本科
面议
职位描述
Develop effective marketing and brand communication strategies across traditional and digital channels.
Ensure consistent brand vision and standards internally and externally.
Manage channel performance across delivery, in‑store activations, menu/ packaging, design, communication, and all promotions to drive traffic, sales, and overall commercial results.
Oversee PR, digital, loyalty, and customer experience programs to support business growth.
Lead and develop the marketing team, fostering collaboration, innovation, and strong performance.
Build internal alignment by communicating marketing plans and results to key stakeholders.
Create annual marketing plans and integrated campaigns to drive traffic and loyalty.
Manage budgets responsibly and optimize resource allocation.
Provide strategic marketing recommendations across campaigns, offers, product development, and guest experience.
Promote a positive team culture and drive performance management through clear goals and feedback.
职位要求
Bachelor’s degree or above in Marketing, Communications, Business, or related fields.
8+ years of marketing experience, preferably in F&B, retail, hospitality, or lifestyle brands.
Proven track record in brand management, digital marketing, and campaign execution.
Strong understanding of China’s consumer trends, social media ecosystem, and digital platforms.
Excellent leadership, communication, and cross‑functional collaboration skills.
Mandarin as a native language is required, and strong English skills are a must.
咨询顾问
Lily Li
Sr Business Manager
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