Marketing Manager

Strategic Planning & Execution Lead the development and implementation of the Marketing Plan in alignment with the overarching Strategic Plan. Identify key opportunities for product differentiation, value creation, and market expansion. Brand Positioning & Messaging Define compelling product messaging and positioning strategies, ensuring alignment from strategy to execution. Collaborate with Global Marketing Centers of Excellence to develop impactful marketing assets and training materials. Budget & Performance Management Manage the A&P budget to support marketing initiatives and ensure timely execution. Global & Regional Collaboration Co-develop the Country Marketing Plans with regional teams, tailoring global strategies to local market needs. Provide strategic guidance and support for local implementation of global initiatives. Stakeholder Engagement Build strong relationships with Scientific Societies, Key Opinion Leaders (KOLs), and healthcare providers to reinforce the portfolio’s value proposition. Gather and analyze market intelligence to inform product positioning and competitive strategy.

*University degree required; advanced degree preferred (Marketing, Business Administration, Biomedical Engineering, or related fields). *Minimum 7-10 years of experience in the pharmaceutical, healthcare, medical device, or life sciences sectors, with at least 5 years in international roles with a strong focus on marketing strategy. Proven expertise in Medical Imaging is essential. *Strong customer orientation and market insight, skilled in cross-functional integration and process optimization. *Encourages open, collaborative communication across hierarchies; leads by example with a proactive, “can-do” attitude and with a passion for continuous learning and growth. *Fluent in English, both written and spoken.

职位描述

职位要求

Leona Huang