Multi-Channel Marketing Manager

Business collaboration with Pharmaceutical E-commerce Platforms  Oversee end-to-end operation and promotion of core products on pharmaceutical B2C platforms (JD Health, Ali Health) to deliver annual e-commerce business objectives.  Develop online operation strategies and execute key campaigns to strengthen disease education and brand visibility.  Manage daily platform routines including product listing, page optimization and compliance governance. Track operational data and enforce strategic execution. Digital Innovation Operation and Channel Expansion  Lead digital innovation promotion and online channel expansion. Align closely with marketing product strategies, design customized digital operation solutions based on brand’s product positioning.  Launch digital patient initiatives, deliver disease education and patient engagement content via RedNote, official WeChat account and other online platforms under a “full patient journey” setting  Sustain official digital ecosystem operation, provide tiered compliant academic and public education content for HCPs and patients, and build a long-term and effective engagement system.  

1. Bachelor’s degree or above; Marketing, Business Management, Pharmacy or related majors are preferred. 2. Minimum 5 years of experience in pharmaceutical e-commerce (must have) and digital omni-channel marketing; prior marketing experience in MNC pharmaceutical company (preferred) 3. Familiar with mainstream pharmaceutical e-commerce platform rules and online pharmacy regulatory requirements with strong compliance awareness. 4. Solid capability in strategic analysis, solution design, data analysis and cross-team collaboration; result-driven, resilient under pressure, and experienced in multi-channel project delivery. 5. Strong market sensitivity, capable of developing lifecycle-based channel strategies with innovative mindset for digital and retail channel development. 6. Prior team leadership / project management experience preferred, with good potential in overall planning, coaching, communication and team management. 7. Proficient in both English and Chinese for daily communication, document drafting and business presentation Functional Capability required: Multi-Channel Marketing, Marketing Communication, Digital Marketing strategy, Marketing Analytics, Content Marketing, Market Segmentation

公司介绍

职位描述

职位要求

Melody Xie