Product Marketing Manager

  Develop and execute product marketing strategies across seasonal product launches. Lead go-to-market planning, including product positioning, storytelling, and channel activation. Analyze consumer, market, and competitor trends to identify growth opportunities. Partner closely with Product, Merchandising, Sales, E-commerce, and Brand Marketing teams. Translate technical product features into compelling consumer-facing benefits. Track product performance and provide recommendations on assortment, pricing, and lifecycle management. Support sales teams with product training, sell-in materials, and market insights. Manage annual marketing calendars and launch timelines.

Requirements 5+ years of experience in Product Marketing, Brand Marketing, Merchandising, or Category Management. Experience within outdoor, sportswear, apparel, footwear, equipment, or lifestyle consumer brands. Strong understanding of product lifecycle management and go-to-market execution. Data-driven mindset with strong analytical and project management skills. Excellent stakeholder management and cross-functional collaboration abilities. Fluent English communication skills. Passion for outdoor culture, active lifestyles, and consumer-centric product innovation.