Regional Marketing Manager

About this Position You’ll work in APAC regional marketing team, a super international and diverse team with colleagues from different countries and backgrounds, highly positive and collaborative team culture. It’s a role with high level of exposure in the organization- you’ll have the chance to work with regional colleagues, global headquarter team, and over 10 local country teams to shape brand strategy and drive innovation. What you´ll do NEW PRODUCTS DEVELOPMENT: Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process. Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands. Executes assigned New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation. Steers projects according to the innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery. BRAND COMMUNICATION DEVELOPMENT: Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency. Constantly communicates with markets and shares best practices. LAUNCH PLANNING & TRACKING: Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase. Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity. BUDGET MANAGEMENT: Sets up regional marketing budget for responsible brands and maintains tracking tool. Processes marketing spending in accordance with budget and improves ROI. Qualifications： What makes you a good fit 10 years’ MKT experience, experience in NPD preferred. Experience with Beauty/Personal Care Industry preferred. Regional experience preferred, or international exposure i.e. overseas working/study. Self-motivated /resilient /logical /team player. Fluent in English.

公司介绍

职位描述

Cindy Zhang