Regional Sales Manager, Asia Pacific

The Opportunity We are looking for an experienced and entrepreneurial Regional Sales Manager, Asia Pacific to drive the next stage of growth across the region. This is a highly visible commercial role with significant regional exposure and autonomy. The successful candidate will take ownership of key APAC markets, develop strategic distribution partnerships, strengthen key accounts, and identify new opportunities for sustainable growth. For someone who enjoys building markets, developing businesses and working across different cultures and commercial environments, this role provides an excellent platform to make a tangible regional impact. Key Responsibilities 1. APAC Commercial Strategy & Growth - Own and drive the commercial strategy across key markets in Asia Pacific. Develop and execute market-specific growth plans aligned with regional and global business priorities. - Take responsibility for revenue growth, sales forecasting, budgeting and overall commercial performance. - Identify white-space opportunities and develop new markets across the region. Continuously assess market potential, competitive dynamics and channel opportunities to unlock incremental growth. 2. Distributor & Partner Management - Manage and strengthen relationships with distributors, importers and strategic business partners across APAC. - Set clear commercial objectives and KPIs and conduct regular business reviews with partners. - Work closely with distributors on annual business plans, product assortment, inventory, pricing and go-to-market strategies. - Identify and onboard new distribution partners where opportunities exist to strengthen market coverage. 3. Key Account & Channel Development - Develop strong relationships with key retailers, specialty channels, e-commerce platforms and other strategic accounts. - Drive expansion across both offline and online channels. - Improve product assortment, distribution, visibility, sell-through and promotional effectiveness. - Explore emerging channels and new business models to broaden consumer reach. 4. Market Development - Act as the commercial voice of APAC and provide market intelligence, competitive insights and customer feedback to global stakeholders. - Partner closely with marketing and product teams to ensure global initiatives are effectively translated into local market opportunities. - Monitor consumer trends, pricing, competitor activities and evolving channel dynamics across APAC. - Represent the company in key customer meetings, industry events and trade shows.

What We Are Looking For 1. 5+ years of sales and commercial experience within consumer goods, lifestyle products, branded products or other relevant categories. 2. Proven experience managing multiple APAC markets, ideally familiar with South Korea and Japan market. 3. Strong track record in distributor management, channel development and/or regional key account management. 4. Solid understanding of retail, specialty channels and e-commerce across Asia. 5. Strong commercial acumen with hands-on experience in sales targets, margins, pricing, forecasting and channel economics. 6. Excellent relationship-building and negotiation skills. 7. Entrepreneurial, hands-on and comfortable operating in a lean international environment. 8. Strong cross-cultural communication capabilities. 9. Fluent English and Mandarin are Essential. 10. Willingness to travel regularly across Asia Pacific. Why Join? This is not simply a sales execution role. It is an opportunity to own and shape the commercial development of the Asia Pacific business. You will have: Regional ownership across multiple APAC markets High autonomy in developing markets and commercial partnerships Significant exposure to senior global stakeholders The opportunity to build and transform distributor markets A broad remit covering sales, market development, channel strategy and key accounts The ability to make a visible impact on the company's long-term growth in APAC