RPM

a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Develop and execute regional marketing strategies and brand plans to drive business growth and strengthen product positioning. Translate national marketing strategy into effective regional initiatives based on local market dynamics and business priorities. Work closely with Sales, Medical, Market Access and other cross-functional teams to ensure high-quality execution of marketing programs. Identify regional market opportunities, customer needs and competitive trends, and provide market insights to support business decisions. Build and maintain strong relationships with key customers and KOLs through academic activities and professional engagement. Support product launches, regional campaigns and key congresses, ensuring consistent brand communication and execution. Monitor business performance and marketing effectiveness, and continuously optimize regional strategies and resource allocation. Provide product and marketing training to the regional sales team to strengthen product knowledge and execution capability.  

Bachelor’s degree or above, preferably in Medicine, Pharmacy, Life Sciences, Marketing or related disciplines. 3+ years of experience in the pharmaceutical industry, with solid experience in product marketing and/or pharmaceutical sales. Experience as an RPM / Regional Marketing / Product Manager in a multinational pharmaceutical company is preferred. Strong understanding of the China pharmaceutical market and hospital business. Good strategic thinking, market analysis and cross-functional collaboration skills. Strong communication, presentation and stakeholder management capabilities. Good command of English in both written and verbal communication. Based in Shanghai and willing to travel when required.