Senior Brand Manager

About the Role We are seeking an experienced and strategic Senior Brand Manager to lead brand building, social seeding, and integrated marketing communications for our skin care portfolio. This role will drive brand equity, consumer engagement, and business growth through innovative content, influencer partnerships, and 360° IMC campaigns. Key Responsibilities 1. Brand Strategy & Growth Develop and execute annual brand strategy, positioning, and growth roadmap Lead brand storytelling and ensure consistent messaging across all touchpoints Identify consumer insights, category trends, and competitive dynamics to guide strategy 2. Social Seeding & Influencer/KOL Strategy Build and manage a comprehensive social seeding program across platforms (RED/XHS, Douyin, WeChat, Instagram, TikTok, etc.) Identify, negotiate, and manage relationships with KOLs, KOCs, dermatologists, beauty creators, and community leaders Develop seeding playbooks, gifting strategies, and content guidelines Track content performance, sentiment, and ROI to optimize influencer investment 3. IMC Campaign Development Lead 360° IMC planning for product launches, hero campaigns, and brand moments Oversee creative development across digital, social, PR, retail, and offline activations Partner with media, PR, creative, and digital agencies to deliver integrated campaigns Ensure seamless execution across paid, owned, and earned channels 4. Product Launch & Innovation Lead go‑to‑market strategy for new product launches Collaborate with R&D, product development, and supply chain on innovation pipeline Develop launch toolkits, messaging frameworks, and retail activation plans 5. Digital & Social Media Management Oversee brand presence across social platforms, ensuring high‑quality content and engagement Partner with digital teams on paid media strategy, content amplification, and performance optimization Monitor social listening, consumer feedback, and beauty community trends 6. Budget & Performance Management Manage annual brand budget, ensuring efficient allocation across channels Track brand KPIs: awareness, engagement, conversion, market share, and ROI Provide monthly business reviews and strategic recommendations Qualifications & Requirements    

职位描述

职位要求

Cindy Zhang