1. Communication Strategy & Execution
• Define and implement the communication roadmap for Mainland China, aligned with regional strategy and business priorities
• Contribute to regional communication initiatives and strategic planning
• Enhance visibility and positioning across key audiences (clients, media, employees, regulators)
2. Content, Digital & Brand
• Develop and deliver high-quality editorial content highlighting business expertise and corporate culture
• Manage local digital platforms (including WeChat and website), ensuring effective content distribution and engagement
• Ensure strict application of brand guidelines across all materials and campaigns
• Support regional campaigns and local advertising initiatives
3. Events & Partnerships
• Lead the organisation of client, corporate and internal events in collaboration with business lines
• Identify and manage local partnerships aligned with SG’s brand (e.g., culture, sports, inclusion)
4. Media Relations & External Engagement
• Build and maintain strong relationships with key media and journalists
• Support and prepare local spokespeople for media interactions
• Drive proactive media engagement to promote the Bank’s activities and expertise
5. Governance, Budget & Coordination
• Manage the local communications budget
• Monitor and report on communication performance and impact
• Ensure compliance with Group communication policies and governance framework
• Coordinate closely with APAC communications teams and external agencies