China General Manager – Luxury beauty brand
Location: Shanghai, China
Reports to: APAC President / Global CEO
Industry: Luxury Beauty Retail
✨ Position Overview
We are seeking an exceptional and visionary China General Manager to lead the full business operations of a high‑end skincare retail brand in China. This role will drive brand growth, elevate retail excellence, and strengthen the brand’s leadership position in the luxury beauty market. The ideal candidate is a strategic, commercially driven leader with deep experience in China’s premium beauty landscape and a strong track record of scaling retail businesses.
Key Responsibilities
1. Business Strategy & Market Leadership
Develop and execute the China market strategy aligned with global brand vision and long‑term growth objectives.
Lead annual business planning, P&L management, and commercial forecasting.
Identify market opportunities, consumer trends, and competitive insights to drive sustainable growth.
2. Retail & Commercial Management
Oversee all retail channels including boutiques, department stores, travel retail, and emerging new retail formats.
Drive retail productivity, store expansion strategy, and operational excellence.
Strengthen relationships with key retail partners, landlords, and strategic accounts.
3. Brand Building & Marketing Excellence
Partner with global and regional teams to localize brand strategy for the China market.
Oversee marketing, PR, digital, and social media initiatives to enhance brand desirability and consumer engagement.
Ensure consistent luxury brand experience across all consumer touchpoints.
4. E‑commerce & Omnichannel Development
Lead the growth of Tmall, JD, Douyin, WeChat Mini‑Program, and other digital commerce platforms.
Build a seamless omnichannel ecosystem integrating online and offline consumer journeys.
5. Team Leadership & Organizational Development
Build, mentor, and inspire a high‑performing China leadership team across retail, marketing, e‑commerce, operations, and HR.
Foster a culture of excellence, accountability, and innovation.
Ensure strong cross‑functional collaboration with global and regional stakeholders.
6. Operations, Compliance & Governance
Oversee supply chain, logistics, retail operations, and customer service to ensure operational efficiency.
Ensure compliance with China’s regulatory requirements for cosmetics and retail operations.
Manage risk, quality, and internal controls to protect brand reputation.
Qualifications & Experience
12+ years of experience in luxury beauty, or high‑end retail, with at least 5 years in a senior leadership role.
Proven track record of leading and scaling a premium or luxury brand in China.
Strong commercial acumen with full P&L ownership experience.
Deep understanding of China’s beauty consumers, retail landscape, and digital ecosystem.
Demonstrated success in managing multi‑channel retail and e‑commerce operations.
Exceptional leadership, communication, and stakeholder management skills.
Fluent in English and Mandarin; international exposure preferred.
