Key Responsibilities | 主要职责
Develop and execute celebrity, influencer, and VIP partnership strategies to enhance brand visibility and desirability 开发并执行明星、KOL及VIP合作策略,提升品牌曝光度与品牌吸引力
Manage end‑to‑end talent collaborations, including selection, negotiation, contracting, activation, and performance evaluation 全流程管理达人与明星合作,包括筛选、沟通、合同、执行及效果评估
Leverage strong industry network to identify and secure high‑impact talent opportunities 利用行业资源,持续拓展并锁定高影响力的合作机会
Build and maintain long‑term relationships with celebrities, agencies, stylists, PR teams, and key industry stakeholders 与明星、经纪公司、造型师、公关团队及行业关键人士建立并维护长期合作关系
Collaborate closely with PR, Marketing, Social Media, and Retail teams to ensure integrated campaign execution 与公关、市场、社媒及零售团队紧密合作,确保活动整合落地
Monitor and analyze Owned, Paid, and Earned media performance to optimize partnership ROI 监测并分析自有媒体、付费媒体及赢得媒体的表现,优化合作投资回报