Responsibilities
-Own the end‑to‑end strategy, roadmap, and execution for the in‑app purchase (IAP) ecosystem, including pricing, packaging, promotions, and monetization features.
-Analyze user behavior, purchase funnels, and revenue performance to identify opportunities for growth and optimization.
-Design and launch IAP products such as virtual goods, subscriptions, bundles, limited‑time offers, and loyalty programs.
-Collaborate with design, engineering, data, marketing, and operations teams to deliver seamless and engaging purchase experiences.
-Conduct A/B tests, experiments, and data‑driven evaluations to improve conversion, retention, and lifetime value.
-Monitor market trends, competitor offerings, and platform policies (App Store, Google Play) to inform product decisions.
-Define product requirements, write PRDs, and manage cross‑functional execution from concept to release.
-Partner with finance and business teams to forecast revenue, track KPIs, and ensure alignment with company goals.
-Ensure compliance with platform guidelines, legal requirements, and payment security standards.
-Continuously refine monetization strategies based on user insights, analytics, and product performance.