Develop and execute corporate communication strategies aligned with business objectives.
Lead external communications activities, including media relations, public relations, corporate announcements, and reputation management.
Manage corporate branding initiatives to ensure consistent brand positioning and messaging across all channels.
Oversee content creation and management for digital platforms, including the company website, WeChat Official Account, and other social media channels.
Drive internal communication programs to enhance employee engagement and corporate culture.
Collaborate closely with leadership and cross-functional teams to support strategic business initiatives and key company events.
Monitor communication effectiveness, market trends, and stakeholder feedback to continuously optimize communication activities.
